People’s minds don’t change easily. People’s minds change at very different rates (imagine the Bell Curve here). Many are unprepared or even close-minded to finding a better, a more profitable, or a more impactful way to get things done. Fighting or even ignoring those people rarely influences the change you wish to seek. Buckminster Fuller offered great insight with this quote:
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
A new model can’t be build in isolation. It requires others to engage with the process. It requires relationships to move a group of people from a closed mind to at least a slightly open one. It requires that they apply actions that demonstrate that this lasting “change” will become their idea as well.
Writing a policy or throwing out a Power Point to set forth a change moves very few people. Reality is theirs to hold individually. Honor that and engage with them. In pursuit of a better model, it rarely works to avoid reality.