Unique Solutions

“The most original art works are not rated as such because they produce something new, but because they are saying something as though it had never been said before.”  — Goethe —

Being the only one producing a product or a service is certainly better than being the best.  Don’t attempt to design a solution looking for a problem, but rather design a unique solution that directly solves that problem with others.  Being the only one to solve that problem produces uniqueness and appreciable differentiation.


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