A reference from many years ago that has always stuck with me is the statement that organizational change happens only one person at a time. It would be simpler to believe that one communication for all persons would affect the desired change, but that is rarely the case. In most circumstance, each person must learn and process their way through the change. Each person is free to reflect on what this change means to them and then determine what and how they will accept that reality.
In the case of public health, all persons operating within one consistent system is far more efficient and effective than operating as independent learners, one person at a time. A single theory of prevention is the best and most trusted that science has to offer today. The accepted reality of change happening one person at a time doesn’t work here and time is a definitive factor. What is best for the greater good?
“One thing I have learned in a long life: that all our science, measured against reality, is primitive and childlike—and yet is the most precious thing we have.” — Albert Einstein —
MITM