What might be the most important operating principle for you to consider as you work to contribute to or lead a business?

Would that same principle also apply to who you purposefully select to do business with as a consumer?

I would suggest the following quote to evaluate or re-evaluate in your identification of a most important operating principle:

“The true purpose of a business is to create and keep a customer, not to make you money.” — Theodore Levitt —

MITM